The Core Tenets of Our Brand

Three guiding principles define our brand tone, personality, and how we express ourselves in all verbal and written communications. Born to Engineer, Empowering Humanity, and Aspirational and Forward.

The Core Tenets of Our Brand

Three guiding principles define our brand tone, personality, and how we express ourselves in all verbal and written communications - Born to Engineer, Empowering Humanity, and Aspirational and Forward. These principles are a common theme in how we represent our brand, values, and commitments to be the best in the embedded technology space.

Many companies are bringing this approach to the next level by adding automated release processes and deployment of the application at any time.

Download the Brand Kit

Our press kit contains logos in a variety of file formats, along with graphic guidelines. If you have any questions or need anything else, contact us.

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Born to Engineer

Engineering is in our DNA. We are striving to pioneer innovations that allow people to think beyond their limitations and unlock limitless potential so we can create a better tomorrow.

Aspirational and Forward

Our aspiration and enthusiasm about the future, and what’s possible, is what energizes our organization and each one of us.

Empowering Humanity

A sense of wonder and enchantment is infused into everything we say, do, and create. We have always been more than just about the power and technological advancement of microcontrollers, chips, computers, and devices.

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The Core Tenets of Our Brand